The Most Cited Qualitative Data Analysis Software in the World*

Empower Your Qualitative Research

NVivo helps you discover more from your qualitative and mixed methods research. Uncover richer insights and produce clearly articulated, defensible findings backed by rigorous evidence – letting you publish research faster.

Work more efficiently, conduct deeper analysis from more sources, and defend your findings with NVivo.

  • Import data from virtually any source
  • Analyze data with advanced management, query, and data visualization tools
  • Conduct rapid, preliminary thematic analysis and sentiment categorization
  • Apply your coding style with autocoding using existing coding patterns
  • Ask complex questions of your data to identify themes and draw clear conclusions
  • Achieve more robust research results in less time

Harness the Power of AI in NVivo for Qualitative Analysis

Rapid, Preliminary Thematic Analysis
AI-powered autocoding for themes quickly identifies and tags recurring noun phrases and groups them in broad topic areas.

Quick Sentiment Categorization
Easily sort text into predefined emotional categories – providing instant sentiment analysis.

User-Driven Machine Learning
Automated text analysis increases efficiency by leveraging your initial manual coding patterns using AI.

*(Scopus Database, 2010-2022)

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Enhance Your Use of NVivo 14



The potential for insights from your qualitative research is unlimited. With add-on enhancement modules like NVivo Transcription and NVivo Collaboration Cloud that complement NVivo, researchers can work smarter with their data and discover more significant insights sooner.

Click More with Your Research Team, Less with Your Mouse

Work more efficiently, conduct deeper analysis from more sources, collaborate with fellow researchers in real-time, and defend your findings with the most cited qualitative data analysis software - NVivo 14.

  • Import: Import text, audio, video, emails, images, spreadsheets, online surveys, web content, social media, and data from various sources into a simple, intuitive interface. Centralize data from multiple sources to conduct the most in-depth analysis possible. And with NVivo Collaboration Cloud, see contributions from team members in real-time.
  • Organize: Organize your coding structure for flexibility and rigor. With qualitative coding software, you can organize the people, places, and core metrics of your analysis into cases. Link cases to attribute values such as age and occupation to compare different groups in your data. NVivo Collaboration Cloud allows team members to code simultaneously, with all contributions appearing in real-time.
  • Explore: NVivo 14 provides powerful insight-generating tools, including AI-powered autocoding features, to help researchers accelerate insight and achieve the strongest analysis of the data. Ask complex questions to discover meaning in your data. Quickly visualize your data with word frequency charts, word clouds, comparison diagrams, and more. Look for emerging topics and sentiments using specific queries to identify themes and draw conclusions with powerful thematic analysis software.
  • Connect: NVivo 14 offers direct integration to data from Citavi – our all-in-one knowledge and reference management software, that helps you structure an outline for your paper and makes literature reviews effortless. Importing notes, memos, and data directly from Microsoft Excel and Word with the native NVivo - Integration module is easy. Researchers can also leverage free integrations for apps like SurveyMonkey to centralize their research project, in addition to being able to work in either the macOS or Windows operating systems.
  • Transcribe: NVivo Transcription is seamlessly integrated with NVivo 14 to remove the tedium of manual transcriptions. The transcription add-on allows researchers to skip the time-consuming transcription process with automated transcriptions that offer 90% accuracy from quality audio and video formats. A native editor helps you quickly make changes, tag speakers, and ensure proper formatting all while hearing the synchronized audio.
  • Collaborate: It’s never been easier to collaborate and analyze data with colleagues. Using NVivo 14 and NVivo Collaboration Cloud  as your software for qualitative data analysis allows the same research project file to be used with Windows and Mac operating systems to facilitate file sharing. We’ve also reconceptualized NVivo Collaboration solutions so teams can securely work together in real-time to share data, code collaboratively, and review findings simultaneously. With NVivo add-ons and integrations, your qualitative research platform is more powerful than ever.

Nvivo is the most powerful software for managing and analysing many types of qualitative data, including text, audio, images, or even videos.

– James K., Research Manager

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