Date:  2024-04-17

Time:  11 a.m. EDT | 5 p.m. CEST

Given that more than 4 million podcasts exist today and the creation of rich cutting-edge methodologies, such as podcast ethnography, this digital form is well worth qualitative researchers' attention. By using podcast interviews as a data collection and research tool for qualitative research, the researcher explores how to implement, broadcast, and analyze podcast interviews in this presentation. The NVivo Podcast – Between the Data was started in 2020 and has published 61 episodes as of February 2023. The podcast interviews are with qualitative researchers focused on inquiring about their data collection techniques, research methodology, analysis of their research, and their findings. The episodes’ audio, video, and transcripts were analyzed using NVivo software. The findings include best practices and innovative methods researchers use for qualitative research and how these findings are shared across multiple departments at Lumivero to show the power of the customer’s voice.

The webinar will cover the process of collecting data from podcast episodes, analyzing interviews using qualitative methods, and ways to share findings with internal and external stakeholders.

About the Presenter

Dr. Stacy Penna, Senior Director of Marketing Partnerships & Strategy, Lumivero