Webinar: How to Understand Public Opinion Using Social Media Analysis

Webinar Details

Date:  2024-01-30

Time:  10 a.m. EST | 4 p.m. CET

Social media platforms have become one of the most important and pivotal tools for users to express their opinions as they have many features and characteristics that encourage users to reflect their ideas and opinions freely and unconditionally with anonymity. Additionally, social media platforms have the ability to influence and reach huge audiences in a short amount of time. All of these things make social media platforms a rich and fertile tool for researchers to analyze their content and use it as a tool of social research for interviews, surveys, and more.

In this context, this webinar will identify the importance of social media platforms in reflecting public opinion, how to analyze them, and the types of analysis — using software to analyze the content including NVivo. This webinar will also focus on how to write social media analysis reports that express the content of public opinion, how this analysis can be used to support the decision maker, and the recommendations to write down these reports.


About the Presenter

Sara Yehia, Social Researcher, Cairo University

Ph.D. in digital sociology, an expert in quantitative, qualitative, and content analyses of social media using software programs such as: NVivo, Talkwalker, Keyhole, Dedoose, and more.

Worked as a researcher and a team leader in various studies and projects with many international, private, NGOs, governmental organizations in many countries including: Saudi Arabia, Kuwait, UAE, Egypt, USA, with numerous published articles and referred studies.

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Thalia M. Mulvihill, Ph.D., works as a Professor of Higher Education and Social Foundations in the Department of Educational Leadership at Ball State University. Dr. Mulvihill is a historian and sociologist of higher education. She teaches several qualitative research methods and academic writing courses for doctoral students and has authored eight books as well as over 90 refereed publications, co-edits The Teacher Educator journal, and is the recipient of numerous teaching, research, and mentoring awards.
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Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.

Morbi at fringilla arcu et cursus.

Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.

Morbi at fringilla arcu et cursus.

Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.

Morbi at fringilla arcu et cursus.

Vel viverra eros donec est tortor.

Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.

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