Webinar: Qualitative Analysis Reimagined: AI, Reflexivity, and Memoing with NVivo 15

Webinar Details

Date:  2024-09-12

Time:  12 p.m. EDT | 6 p.m. CEST


In a rapidly evolving research landscape, the integration of AI into qualitative analysis raises important questions:

  • Will AI surpass human researchers?
  • What does this mean for job security and students’ ability to think critically?
  • Are AI-generated results inherently biased, and what are the ethical implications of using AI in research?

This must-attend webinar aims to address these concerns while highlighting the transformative potential of AI in qualitative research.

Join us as we delve into how AI can enhance qualitative analysis, emphasizing its role in fostering reflexivity and revitalizing memoing. Learn how NVivo 15's innovative AI tools are designed to expand your analytical capabilities and encourage deeper insights. Discover the guiding principles behind NVivo's AI adoption and explore practical strategies to harness these tools effectively.

Whether you're an NVivo user or a qualitative researcher exploring new methodologies, this webinar offers valuable insights that can elevate your research practice. Don't miss the opportunity to be at the forefront of qualitative research innovation and learn how to leverage AI for more insightful, reflective analysis.



About the Presenter

Silvana di Gregorio, PhD is Product Research Director and Head of Qualitative Research at Lumivero, the developers of NVivo. She is a sociologist and former academic with a PhD in Social Policy from the London School of Economics.  She has been training, consulting, and publishing about qualitative data analysis software since 1995. For 16 years she had her own training and consulting business, SdG Associates. She is author of Voice to Text: Automating Transcription and Using Web 2.0 tools for Qualitative Analysis, and co-author with Judith Davidson, Qualitative Research Design for Software Users and Qualitative Research and Technology: In the Midst of a Revolution, and co-author with Linda Gilbert and Kristi Jackson, Tools for Qualitative Analysis. She is part of the Product Team at Lumivero.


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Thalia M. Mulvihill, Ph.D., works as a Professor of Higher Education and Social Foundations in the Department of Educational Leadership at Ball State University. Dr. Mulvihill is a historian and sociologist of higher education. She teaches several qualitative research methods and academic writing courses for doctoral students and has authored eight books as well as over 90 refereed publications, co-edits The Teacher Educator journal, and is the recipient of numerous teaching, research, and mentoring awards.
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Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.

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Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.

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Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.

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Morbi at fringilla arcu. Nulla et cursus massa, vel viverra eros. Donec est tortor, iaculis lobortis fringilla eu, tempor sit amet nulla. Vestibulum vestibulum fermentum arcu, non vestibulum libero sagittis eget. Suspendisse porta lacus lorem, vel tincidunt justo fringilla eget.

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